Second Harvest Capital Campaign

Second Harvest Capital CampaignAfter meeting with Second Harvest Food Bank of North Central Ohio and their fundraising group, I conceptualized, wrote new copy and adapted existing copy, designed, and produced this direct mail piece speaking to the “gap” that existed between Second Harvest’s limited capacity and the greater impact they desired to have—more food for hungry people in need. In the end, this piece helped Second Harvest raise $5 million for their new building.