Second Harvest Service Cards

Second Harvest Service CardsRather than refresh their corporate brochure, Second Harvest desired to replace it with a series of rack cards to explain who they are, what they do, who they serve, and how to help.

I concepted a design to meet these objectives: space for a large, engaging image; usage of their extended color palette to ensure distinctiveness; and short, easy-to-digest content areas. Following concept approval, I assisted with content creation and editing, and designed a series of cards outlining their capabilities and needs. Where before there was hesitation for people to take a whole brochure, now there is eagerness to take a card, read it, and share it with others.